George Ritzer – the respected American sociologist and avid textbook writer – has claimed that we have entered a period of “prosumer” capitalism (bringing together the words “production” and “consumption”). We actively produce what we consume, while data (and ultimately capital) are extracted from those interactions. I have now seen the effects of “prosumer capitalism” in the world of gaming. One of the most popular games on the Nintendo 2DS/3DS is titled “Mario Maker.” How does the game work? You make your own levels and then share and play the levels of others. The game developers are responsible only for producing the infrastructure/platform through which you, as consumer, produce your own enjoyment.